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» Schema Markup. Structured data can help you to send the right signals to search engines about your business and content. You have probably heard that leveraging schema markup (or other kinds of structured data) can help increase search engines’ understanding of your site’s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings.
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Why Schema?
Schema Architecture. Structured data is a way of describing your website to make it easier for search engines to understand. You need a so-called vocabulary to make it work, and the one used by the big search engines is Schema.org. Schema.org provides a series of tags and properties to describe your products, reviews, local business listings, job postings, et cetera in detail.
The major search engines, Google, Bing, Yandex, and Yahoo, collectively developed this vocabulary to reach a shared language to understand websites better. Today, search engines use it for many things, from fact-checking content to COVID-19 alerting
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Schema Types
Local Business Schema. Local business schema is a type of structured data markup code you can add to your business’s website to make it easier for search engines to identify what type of organization you are and what you do.
Services Schema. Service schema is specialized schema markup that helps search engines understand what type of services your business specializes in.
schema
Process
1.Organization schema
Local business schema is a type of structured data markup code you can add to your business’s website to make it easier for search engines to identify what type of organization you are and what you do. This is a helpful way to help optimize your website for local SEO, as it’s a major ranking factor.
local schema
The Organization Schema type describes an organization, including its logo, website address, social media profiles, and contact information. It’s used for organizations that people don’t physically visit.
3. Services Schema
Service schema is a type of schema markup. By marking up services on your website with structured data, you’re helping search engines understand what types of services your business specializes in. Services could include delivery services, print services, plumbing services, roofing services, and more!
FAQs
Questions & Answers
If you’re brand new to search engine optimization (SEO), you might not even understand the word “schema.” In technical terms, a schema is an outline or model. For the purposes of SEO, “schema” usually refers to the specifications listed on schema.org.
Simply put, you can use schema markup to give the search engines a little more information about your website in a way that’s invisible to your users.
For example, if you’d like to identify the author of an article, there’s a schema type called Blog that includes an author property. You’d set the name of the author in that property.
Why would you want to go the extra mile to use a FAQ markup in addition to standard HTML markup? Because it makes it easier for search engines to parse the content on your site.
That’s important because their algorithms might use that additional info to give your web pages a higher rank in the search results.
Schema is a markup system and form of code that you place on your website to make it easier for search engines to understand its contents. This system was supported by a number of search engines, including Google, Microsoft, Yahoo, and Yandex, as an effort to make site content clearer for multiple search engines.
Schema markup informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help the search engine crawl better, raising the websites ranking while keeping other best practives of SEO in mind.
